Back in 2006, Alpha started out as a family-run car hire business with just 3 staff and 15 cars. In those early days, we were a small player in the Brisbane market, but we truly believed that we could challenge the market and deliver our customers a great product as a better price.
Since then, Alpha has expanded to become a national provider of car hire, car finance and airport parking services, with more than 100 staff and a fleet of 2500 vehicles and growing. But we are still passionate about our purpose. We believe in giving everyone a second chance and strive to challenge the market to help all our customers save while having an awesome experience with us.